Agility and efficiency. These are two characteristics that modern companies need to have in order to be competitive in the market. And investment in IT is increasingly essential for businesses, even if technology is not the initial focus of the business.
In addition to remodeling processes and strengthening brands, information technology drives business strategies and planning. A study by Deloitte shows that companies focused on technology and innovation have revenues and profitability twice as high as those that do not invest in these areas.
This data highlights IT as a multiplier for success, capable of optimizing operations and ensuring fast and organized decision-making. But how does IT become a competitive advantage in such a competitive market?
In this article, we show how investing in IT is not only smart, but strategic, outlining how it can make the difference for your company to achieve sustainable success, increased profitability and enhance its actions.
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09 reasons that prove the advantages of investing in IT
Thinking about the previous question, you might be wondering what the answer is to the level and relevance of IT investment.
With current investment in IT, it is possible to see highly digitalized businesses taking the lead in the market, expanding opportunities for the future and for the potentialization of the organization.
Below, check out 10 exclusive reasons that prove the advantages of IT investment for businesses.
1. Increased productivity and dynamism
Knowledge management, enabled by investment in IT, is essential for a company to build an efficient process policy. With information technology in place, the organization avoids waste and reallocates capital into strategic actions.
One of the advantages of an IT system is that it transforms processes into automated actions. This means less time is wasted on manual and repetitive operations.
Furthermore, the company is not dependent on a single person who is the master of a particular process. In his absence, the entire operation continues to be carried out without loss of quality.
Information is shared through exchange and collaboration mechanisms .
Obtaining data becomes faster when everyone knows where to look for it and who to contact. IT organizes this data so that it is available, within the established hierarchy, throughout the system.
Another good advantage of investing in IT is avoiding wasted working hours with inoperative systems, a common situation in places with poor infrastructure.
This also creates discomfort among employees, who start to complain and see the company as a place that does not value the quality of its service.
And this situation, of a stopped system, generates a drop in productivity .
2. Creates mobility
Technology is shaping the new way people work, and this is also happening in management. Working from home allows professionals to perform their duties from home with the same quality. Smartphones and tablets make it easier to make decisions from anywhere.
To enjoy these benefits, IT needs to be well structured within the company. The manager can manage, analyze and deliberate from wherever they are if their company has a cloud data storage system, for example.
In this way, information technology provides speed of access to data and allows for faster and more effective decision-making. These measures pave the way for business growth.
3. Management improvements
An organization must make the most of IT and management can benefit from this investment by achieving:
- Save time;
- Greater efficiency;
- Reduction of the margin of error.
Technology provides tools capable of managing information and results, through organized databases and productivity software, whether in the cloud or in a data center.
The manager has a complete and always updated view of the processes .
With efficient management, the company has time to spend on studies and process improvements, which are essential for generating competitiveness.
4. Increases the ability to compete in the market
Productivity has a direct relationship with competitiveness, which loses strength when the company fails to achieve its performance targets.
Those who quickly understand IT and apply its resources come out ahead. And the company that includes this investment as a priority will see a positive impact on internal processes and, consequently, on the customer of its product or service.
Well-organized and analyzed data and information facilitate decision-making, and this allows the company to position itself in the market with more vigor and boldness.
Not to mention that, with investment in IT, the company will have access to constant innovations.
5. Helps to understand the market
There is no point in having a good product or offering a quality service if the company does not know the market and its behavior. The business does not exploit its potential and may be losing money.
IT collects and organizes information from the business itself and from competitors to generate comparative reports .
It is possible to look at data such as purchase volume, frequency, stock turnover, customer or consumer behavior on the website and social media.
With accurate data, the company establishes a strategic vision through intelligence work. It becomes easier and clearer to understand the market and what needs to be done to increase the company’s share.
6. Enriches customer relationships
A modern company that is up to date with new technologies and offers agile service always looks good to a customer. And IT plays a fundamental role in building this image.
Creating a database with detailed and up-to-date customer information facilitates after-sales service and helps you understand your target audience.
By studying this data, the possibility of customer loyalty increases. In a competitive market, this is an advantage that cannot be wasted.
In addition, IT provides quality resources for presentations, planning institutional and launch campaigns, marketing and advertising on the company’s channels.
7. Ensures the integration of productivity and protection solutions
Investing in IT ensures effective integration between productivity solutions and security systems.
Imagine having a CRM that syncs seamlessly with cybersecurity tools , ensuring not only operational efficiency but also the protection of valuable data.
An integrated approach prevents failures, reduces risks and enhances business performance.
8. Prepare your business for new technologies
By investing in IT, your business is ready to adopt the latest innovations, such as Artificial Intelligence or IoT.
This preparation not only keeps your company at the forefront of technology, but also makes it agile and adaptable to new market opportunities, always keeping you one step ahead of your competitors.
9. Strategic and data-driven decisions
Investing in IT enables companies to make strategic decisions based on concrete data.
Data analytics and BI tools transform large volumes of information into valuable insights, enabling business leaders to make informed choices that drive growth and innovation.
